Welcome to Launch With Lara Murray
If you’ve ever Googled “how do I get more followers” or “how do UGC creators actually make money” and ended up more confused than when you started, you’re in the right place.
I’m Lara, a Sydney-based social media manager and working UGC creator, and this blog exists because I couldn’t find the advice I actually needed when I was figuring this stuff out.
By day I manage social media for a B2B software brand. Outside of that, I pitch and create user generated content for brands as a freelance creator. That dual experience, sitting inside a marketing team while also being a creator on the other side of the brief, is what shapes everything I write here.
Most marketing advice online comes from one side of the equation. Either it’s a brand strategist who has never actually created content for hire, or it’s a creator who has never had to think about a marketing budget or a content calendar that serves business goals. I’ve done both, and that’s the lens I bring to this blog.
Meet the Marketer:
Lara Murray
Lara Murray is a Sydney-based social media manager and freelance UGC creator with experience on both sides of the brand relationship.
What You’ll Find Here
If you’re a small business owner trying to figure out your social media without hiring an agency, I’ll help you build a strategy that’s actually manageable.
If you’re an aspiring UGC creator who wants to start landing paid brand deals, I’ll walk you through the pitching, pricing, and production side of things from someone actively doing it.
No fluff, no recycled tips you’ve seen a hundred times. Just practical, experience-backed advice.
I’m glad you’re here. Let’s get into it.